An Artist Par Excellence
Alex Rodrigues is no ordinary artist, there’s a madness to his method: he uses the most unusual brushes - his fingers.
Cheryl Noronha
A Content Strategist and Social Media Specialist with 4+ years of experience in providing creative solutions to brands across the lifestyle, finance, IT, FMCG, and non-profit sectors. Proficient in creating and executing inventive digital strategies that drive brand growth.
About Me
Reading gets me started, but writing keeps me going! Growing up, I loved penning my thought so much so; I never stopped. While I did make a career out of my talent, here's a glimpse of a few write-ups and advertisements that I absolutely loved writing and conceptualizing.
Browse through the sections below to know more about what I do!
Social Media Write-Ups
The Mighty Little Man
Once tormented for his disability, Mark managed to exorcise the ghosts of the past by winning many laurels for the nation.
Think Big! With Big Dreams, One Can Change The World
Royston ‘hits the PUB’ to overcome challenges: P for prayer, U for the Eucharist and B for the Bible. This, along with God’s grace has been the core of his problem-solving approach to life.
She Pens Her Way To Success
In conversation with Jane Borges, the co-author of the Mafia Queens of Mumbai (The book, now adapted to the newly released movie - Gangubai Kathiawadi)
Featured Articles - Social Media
Explore a featured selection of my writing work below.
Retired Not Out
Fr Michael Goveas strides about swiftly, putting things in order for the day, before he settles down with a warm grin to speak to us. His witty response to our interview request, “So have I got the job?” sets the tone for the rest of our conversation.
Farewell
He shuttles between the execution of online Masses and the evening Catechesis, pulls off a perfect balancing act coming up with inventive ideas and reviewing content and creatives for social media, addresses a never-ending series of calls from an enthusiastic team, and juggles a ton of pastoral duties!
COVID Heroes - Dr Margaret Gomes
Erratic working hours, a deluge of patients to cope with, crucial decisions, and the guilt-ridden dilemma of being torn between work and family. The life of the medical professional, in present times, is beyond challenging!
Their Choral Singing is Child’s Play!
The Orlem Harmonizers are an enthusiastic bunch set to charm you with their melodious voices. A heady mix of vocalizers, this children’s choir from Our Lady of Lourdes Church, Malad (W), participated in this year’s prestigious Festival of Festive Music (FOFM), held annually at the National Centre for the Performing Arts (NCPA).
Inspired by the Spirit - Online Talent Show
The Lockdown posed a lot of challenges! One of them being a complete shutdown on Socialization and other social events. Inspired By The Spirit - the online talent show by the Archdiocese of Bombay - aimed at bringing people together virtually during trying times.
The organic campaign saw over 300 registrations in a week and a mention in a leading print publication in Mumbai.
NASSCOM Product Conclave - 2018
In my previous agency, I managed the social media handles for NASSCOM Product Connect, during which I worked on several events. One of them was their annual tech event - NASSCOM Product Conclave (NPC) 2018. I maintained the social media presence for their pre, during and post-event activities. Here’s a glimpse of the report.
NASSCOM DeepTech Club (Batch 2) - Campaign 2019
Driven by zeal, with innovation in their DNA, these startups have the cat whiskers for technology in the DeepTech space. Meet our prestigious brood soon.
Focused attention for extended duration entails both theoretical know-how and practical handholding of DeepTech startups and our program offers just that. Stay Tuned for our NASSCOM DeepTech Club batch 2 results!
We are ready to unravel the ingenious minds of technology.
Stay Tuned for the NASSCOM DeepTech Club batch 2.
The Lookbook - Being Human Jewellery
The year the brand launched, I conceptualised and wrote the copy for quite a few BHJ advertisements - one of them being the BHJ lookbook.
The perfect accessory is only a click away. Discover our turquoise tassel collection.
Embellish your charm as you walk down the red carpet in this scarlet number from Being Human Jewellery
Be winter-ready by teaming up this chic multi-coloured bracelet with your winter outfit.
Which of these earrings would you pick for your favourite ethnic outfit? Let us know in the comments below
Social Media Creatives (Content & Conceptualization)
Over the few years, I had the opportunity to brainstorm, conceptualise, write and co-ordinate the execution of quite a few campaigns, series and ads, which I find meaningful to date.
Get a closer look at my work as you browse through the creatives below.
Concept, Scripting & Execution of Videos for Social Media
Content For Carousel & One-off Social Media Post
Contact Me
My inbox is always open, you can contact me with the contact form here